The Dematerialised digital fashion marketplace preview showing minimalistic black and white interface

The Dematerialised

Re-imagined the look and feel of the digital fashion marketplace. This resulted in a minimalistic and stylish look and smooth user experience. The project continued to evolve to include additional features such as user profile, rewards system and was concluded with a design system handover for future designers and developers.

ux/ui

2023

The Dematerialised mobile screens showing profile page with distortion effects and style tags
Simple and with a few fun twists, the profile page was designed for progressive fashionistas. Profile image distortion feature and style tags are the sweet cherry on top of a user-friendly way of editing the basic profile data.
The Dematerialised shop interface featuring 3D digital fashion garments on minimalistic layout
Mostly black & white minimalistic UI design makes it easy to draw attention towards unique 3D garments sold in the shop.
The Dematerialised app screens displaying product browsing and detail pages with clean UI

Loyalty program

Designed to immerse the new users and reward the OG members of the community, DMAT ME has unique animations, interface based on depth and beautiful 3D garments gifted as NFTs.

Design system

The work on the design system was done in parallel to the main re-design and further feature development. This allowed for smooth handovers and improved consistency across newly created layouts.

The Dematerialised comprehensive design system showing components, typography, and color palette

Snap it!

The garments can be accessed and tried via direct Snapchat connection in the profile.

Team

Head of Product: Alexandra Ilg

Lead Designer: Irina Spicaka

UX/UI Designer: Margarita Fray

3D graphics: Nina Doll

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